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PROI WORLDWIDE ADDS MIDAS PR GROUP AND EXPANDS ASEAN PRESENCE

PROI’s expansion in Thailand adds to Offices in Singapore, Indonesia, The Philippines, Malaysia, Vietnam

NEW YORK: PROI Worldwide expands its presence in ASEAN by adding Midas PR Group in Bangkok, Thailand to its group of agencies in this dynamic sub-region of Asia Pacific. PROI Worldwide, the leading global partnership of independent communications agencies, with 75 agencies across five continents, is the world’s largest partnership of integrated communications agencies with more than 5,000 staff servicing 6,300+ clients worldwide and 2015 net fee income of US$ 702+ million.

“Midas PR Group’s strong local connections paired with international experience and Swiss quality standards gives them a unique outlook on work and is not only the reason for their excellent performance but also why they are now part of our global team,” said Hong Kong based Richard Tsang, Global Chairman, PROI Worldwide. “The agency’s team is multi-cultural, dynamic, creative and innovative and Midas offers a range of services without having to outsource work, allowing them to meet and surpass even the most exacting standards,” added Tsang.

“We are thrilled to be the chosen PROI Worldwide partner for Thailand and to have the opportunity to work alongside global PR leaders. We look forward to working with PROI’s leading regional and international agencies and together upholding the partnership’s high standards of excellence while going above and beyond our clients’ expectations,” explains Karin Lohitnavy, Master Connector and Founder of Midas PR Group.

Thailand is one of the most rapidly developing countries in ASEAN and Karin Lohitnavy stated that there is a great need for PR and communications specialists that can both give local companies international exposure and enable international businesses to establish themselves and expand their reach in the local market. “The powerful resources and the expanded international partnership placed at our fingertips within PROI will let Midas PR Group contribute to the globalized marketplace in a meaningful way.”

About Midas PR Group

Founded in Bangkok in 2007, Midas PR Group has built a strong reputation for excellence in the local business landscape. The agency’s main areas of expertise include integrated public relations, digital PR, media planning, social media marketing, website creation and design and event management. Over the years, Midas PR Group has worked with both local and international clients from a broad range of industries including technology, hospitality, fashion, online retail, finance and consumer goods. Midas’ diverse and multilingual team consists of eight nationalities, twelve languages are spoken and the team comes from a wide range of professional backgrounds. The Agency’s diversity helps Midas reach very specific target markets and is the main reason for the agency’s success in the demanding world of PR and communications.

About PROI Worldwide

PROI Worldwide, the world’s largest partnership of integrated independent communications agencies, was founded in Europe in 1970 and has offices in more than 110 cities in 50+ countries. With 75 agencies across five continents, PROI Worldwide is the 6th largest communications partnership in the world with more than 5,000 staff servicing 6,300+ clients worldwide and 2015 net fee income of US$ 702+ million.



Photo: Karin Lohitnavy, Master Connector and Founder, Midas PR Group